{"id":15685,"date":"2025-07-31T12:11:07","date_gmt":"2025-07-31T10:11:07","guid":{"rendered":"https:\/\/www.atamya.com\/de\/?post_type=glossar&#038;p=15685"},"modified":"2025-08-01T16:08:19","modified_gmt":"2025-08-01T14:08:19","slug":"multichannel-commerce","status":"publish","type":"glossar","link":"https:\/\/www.atamya.com\/de\/glossar\/multichannel-commerce\/","title":{"rendered":"Multichannel Commerce"},"content":{"rendered":"\n<section id=\"m-text__container-block_3c43f7755e9141801638d3a23fb3552f\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-sunshine-yellow\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h1>Multichannel Commerce<\/h1>\n<p>Multichannel Commerce bezeichnet den strategischen Einsatz verschiedener Kommunikations- und Vertriebskan\u00e4le, um Kund:innen zielgerichtet anzusprechen. Dabei geht es nicht nur um Pr\u00e4senz auf m\u00f6glichst vielen Plattformen, sondern um die richtige Kombination aus Online- und Offline-Kan\u00e4len \u2013 abgestimmt auf das Verhalten und die Erwartungen der Zielgruppe. Durch diesen Ansatz steigern Unternehmen ihre Sichtbarkeit, erh\u00f6hen die Reichweite und schaffen die Basis f\u00fcr personalisierte Angebote. Das Ergebnis: mehr Relevanz, st\u00e4rkere Kundenbindung und langfristiger Markenerfolg.<\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"m-text__container-block_29d96a6d0dc28611a6662d337793eafe\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h2>Multichannel-Marketing: Ihre Zielgruppe dort abholen, wo sie sich bewegt<\/h2>\n<p>Multichannel-Marketing kombiniert verschiedene Kommunikations- und Verkaufskan\u00e4le \u2013 etwa Website, Social Media, E-Mail, Print oder Events \u2013, um Zielgruppen gezielt und breitfl\u00e4chig anzusprechen. Im Unterschied zum Omnichannel-Ansatz, bei dem alle Kan\u00e4le miteinander verkn\u00fcpft sind und ein nahtloses Nutzererlebnis entsteht, stehen beim Multichannel-Marketing die einzelnen Kan\u00e4le oft unabh\u00e4ngig nebeneinander. Entscheidend ist dabei das kluge Zusammenspiel: Nur wer den passenden Mix aus Online und Offline w\u00e4hlt, sorgt f\u00fcr Sichtbarkeit, Relevanz und nachhaltige Kundenbindung. Wie Unternehmen diesen Ansatz strategisch nutzen k\u00f6nnen, zeigt der \u00dcberblick zum erfolgreichen <a href=\"https:\/\/www.atamya.com\/de\/blog\/multichannel-marketing\/\">Multichannel-Marketing<\/a> in der Praxis.<\/p>\n<p><a class=\"c-btn c-btn--outline u-mt-x3\" href=\"https:\/\/www.atamya.com\/de\/glossar\/\">Zum Glossar<\/a><\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Das ist der Textauszug von B Glossar<\/p>\n","protected":false},"author":3,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"letters":[194],"class_list":["post-15685","glossar","type-glossar","status-publish","hentry","letters-m"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multichannel-Commerce: Bedeutung und Nutzen erkl\u00e4rt<\/title>\n<meta name=\"description\" content=\"Was bedeutet Multichannel-Commerce? 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