{"id":15679,"date":"2025-07-31T11:56:39","date_gmt":"2025-07-31T09:56:39","guid":{"rendered":"https:\/\/www.atamya.com\/de\/?post_type=glossar&#038;p=15679"},"modified":"2025-08-01T16:09:34","modified_gmt":"2025-08-01T14:09:34","slug":"headless-commerce","status":"publish","type":"glossar","link":"https:\/\/www.atamya.com\/de\/glossar\/headless-commerce\/","title":{"rendered":"Headless Commerce"},"content":{"rendered":"\n<section id=\"m-text__container-block_9d2697dee2a67b7709d82c756228fb08\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-deepsky-blue\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h1>Headless Commerce<\/h1>\n<p>Headless Commerce bezeichnet ein Softwarearchitekturmodell, bei dem das Frontend \u2013 also die Benutzeroberfl\u00e4che \u2013 vollst\u00e4ndig vom Backend, in dem Gesch\u00e4ftslogik und Datenverwaltung stattfinden, getrennt ist. Inhalte, Funktionen und Daten werden \u00fcber Schnittstellen (APIs) bereitgestellt, sodass Unternehmen maximale Flexibilit\u00e4t bei der Gestaltung ihrer digitalen Touchpoints gewinnen. Diese Entkopplung erm\u00f6glicht es, individuelle Einkaufserlebnisse \u00fcber verschiedenste Kan\u00e4le hinweg zu realisieren \u2013 sei es im Webshop, per App, \u00fcber Sprachassistenten oder in Social Media. Headless Commerce schafft damit die technologische Grundlage f\u00fcr innovative, performante und zukunftsf\u00e4hige Commerce-L\u00f6sungen.<\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"m-text__container-block_e64c8e87ffee6783e5948bd4c7b503c8\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h2>Headless PIM: Flexibel, automatisiert und zukunftssicher<\/h2>\n<p>Mit einem Headless PIM nutzen Sie das Prinzip der entkoppelten Architektur f\u00fcr Ihr Produktdatenmanagement. Das er\u00f6ffnet umfangreiche Automatisierungs-Potenziale, da Produktdaten \u00fcber APIs sowohl system\u00fcbergreifend eingebunden als auch vollautomatisch verarbeitet werden k\u00f6nnen. Ein anschauliches Beispiel aus der Reisebranche zeigt, wie Lieferanten digitale Inhalte (Bilder, Fakten, Videos) direkt einspeisen und diese anschlie\u00dfend kanalabh\u00e4ngig ausgespielt werden \u2013 ohne manuelle Schritte. Diese innovative Herangehensweise reduziert Aufwand, beschleunigt Time\u2011to\u2011Market und erm\u00f6glicht personalisierte Product Experiences. Alle Details zum Praxisbeispiel finden Sie im Blogbeitrag \u201e<a href=\"https:\/\/www.atamya.com\/de\/blog\/headless-pim\/\">Headless PIM<\/a> \u2013 kopflos oder klug?\u201c.<\/p>\n<p><a class=\"c-btn c-btn--outline u-mt-x3\" href=\"https:\/\/www.atamya.com\/de\/glossar\/\">Zum Glossar<\/a><\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Das ist der Textauszug von B Glossar<\/p>\n","protected":false},"author":3,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"letters":[189],"class_list":["post-15679","glossar","type-glossar","status-publish","hentry","letters-h"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Headless Commerce: Flexibel und zukunftssicher verkaufen<\/title>\n<meta name=\"description\" content=\"Was bedeutet Headless Commerce, und warum macht es Ihre E-Commerce-Strategie flexibler? 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