{"id":15667,"date":"2025-07-31T11:45:54","date_gmt":"2025-07-31T09:45:54","guid":{"rendered":"https:\/\/www.atamya.com\/de\/?post_type=glossar&#038;p=15667"},"modified":"2025-08-25T16:33:01","modified_gmt":"2025-08-25T14:33:01","slug":"digital-asset-management","status":"publish","type":"glossar","link":"https:\/\/www.atamya.com\/de\/glossar\/digital-asset-management\/","title":{"rendered":"Digital Asset Management (DAM)"},"content":{"rendered":"\n<section id=\"m-text__container-block_81aff409383a8f5a8f581fea991e3715\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-deepsky-blue\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h1>Digital Asset Management (DAM)<\/h1>\n<p>Digital Asset Management beschreibt die zentrale Organisation, Speicherung und Bereitstellung digitaler Medien wie Bilder, Videos, Logos oder Dokumente. Es sorgt daf\u00fcr, dass Dateien medien\u00fcbergreifend schnell auffindbar, korrekt versioniert und markenkonform eingesetzt werden k\u00f6nnen. So unterst\u00fctzen DAM-L\u00f6sungen eine konsistente Markenkommunikation, vereinfachen die Content-Verwaltung und beschleunigen die Ausspielung in verschiedenste Kan\u00e4le \u2013 von Onlineshops bis zu Social Media.<\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"m-text__container-block_7e7a98123d350332e7f5abf4adec1b03\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h2>Warum PIM und DAM gemeinsam echten Mehrwert schaffen<\/h2>\n<p>DAM-Systeme verwalten digitale Medien zentral \u2013 von Bildern \u00fcber Videos bis hin zu Logos. In Kombination mit einem PIM entsteht ein leistungsstarkes Duo, das Produktinformationen und digitale Assets kontextbezogen verbindet. So liefern Sie konsistente, hochwertige Inhalte, die auf Pr\u00e4ferenzen Ihrer Kund:innen abgestimmt sind \u2013 ein entscheidender Faktor f\u00fcr starke Kaufimpulse und niedrige Retourenquoten. Im Blogbeitrag erfahren Sie, wie Sie mit dieser Integration begeisternde, personalisierte Shopping-Erlebnisse schaffen und Ihre Omnichannel-Strategie optimieren.<\/p>\n<p>Zum Blog: \u201e<a href=\"https:\/\/www.atamya.com\/de\/blog\/pim-dam\/\">PIM\u202f&amp;\u202fDAM<\/a> \u2013 Erfolgsfaktoren f\u00fcr Ihr Business\u201c<\/p>\n<p><a class=\"c-btn c-btn--outline u-mt-x3\" href=\"https:\/\/www.atamya.com\/de\/glossar\/\">Zum Glossar<\/a><\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Das ist der Textauszug von B Glossar<\/p>\n","protected":false},"author":3,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"letters":[185],"class_list":["post-15667","glossar","type-glossar","status-publish","hentry","letters-d"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Asset Management: Medien zentral verwalten<\/title>\n<meta name=\"description\" content=\"Was leistet Digital Asset Management (DAM), und warum spart es Zeit und Geld? Jetzt Vorteile entdecken! \ud83d\udca1\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atamya.com\/de\/glossar\/digital-asset-management\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Asset Management: Medien zentral verwalten\" \/>\n<meta property=\"og:description\" content=\"Was leistet Digital Asset Management (DAM), und warum spart es Zeit und Geld? 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