{"id":15661,"date":"2025-07-31T11:26:49","date_gmt":"2025-07-31T09:26:49","guid":{"rendered":"https:\/\/www.atamya.com\/de\/?post_type=glossar&p=15661"},"modified":"2025-08-01T15:58:48","modified_gmt":"2025-08-01T13:58:48","slug":"data-governance","status":"publish","type":"glossar","link":"https:\/\/www.atamya.com\/de\/glossar\/data-governance\/","title":{"rendered":"Data Governance"},"content":{"rendered":"\n
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Data Governance<\/h1>\n

Data Governance bezeichnet die strategische Steuerung von Datenbest\u00e4nden innerhalb eines Unternehmens. Dabei geht es um klare Zust\u00e4ndigkeiten, standardisierte Prozesse und die Einhaltung regulatorischer Anforderungen. Im Produktinformationsmanagement sorgt ein durchdachtes Governance-Konzept f\u00fcr zuverl\u00e4ssige Datenqualit\u00e4t \u2013 eine Grundvoraussetzung f\u00fcr effizientes Arbeiten mit einem PIM.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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Data Governance: Klarheit statt Daten-Dschungel<\/h2>\n

Ein starkes Data-Governance-Konzept schafft die Basis f\u00fcr vertrauensw\u00fcrdige und entscheidungsrelevante Daten \u2013 indem es Verantwortlichkeiten definiert, Prozesse strukturiert und regulatorische Anforderungen absichert. Gerade im E-Commerce, wo Datenqualit\u00e4t \u00fcber Conversion und Kundenzufriedenheit entscheidet, ist ein durchdachter Umgang mit Daten essenziell. Unternehmen, die Data Governance strategisch angehen, profitieren von h\u00f6herer Effizienz und besserer Skalierbarkeit. Wie Sie eine solche Strategie erfolgreich umsetzen, erfahren Sie im Beitrag \u00fcber Data Governance im E-Commerce<\/a>.<\/p>\n

Zum Glossar<\/a><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

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