{"id":15659,"date":"2025-07-31T11:25:14","date_gmt":"2025-07-31T09:25:14","guid":{"rendered":"https:\/\/www.atamya.com\/de\/?post_type=glossar&#038;p=15659"},"modified":"2025-08-27T16:29:54","modified_gmt":"2025-08-27T14:29:54","slug":"data-enrichment","status":"publish","type":"glossar","link":"https:\/\/www.atamya.com\/de\/glossar\/data-enrichment\/","title":{"rendered":"Data Enrichment"},"content":{"rendered":"\n<section id=\"m-text__container-block_137262225fe7fb0a0d1194edfcf77836\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-deepsky-blue\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h1>Data Enrichment<\/h1>\n<p>Data Enrichment bezeichnet die gezielte Erg\u00e4nzung bestehender Datens\u00e4tze um zus\u00e4tzliche, kontextrelevante Informationen. Ziel ist es, die Aussagekraft, Relevanz und Nutzbarkeit der Daten zu verbessern \u2013 etwa f\u00fcr Analysen, Personalisierung oder automatisierte Prozesse. Durch die Anreicherung lassen sich Datenl\u00fccken schlie\u00dfen, bessere Entscheidungen treffen und gezieltere Ma\u00dfnahmen ableiten. Dies spielt eine zentrale Rolle in Bereichen wie Marketing, Business Intelligence oder Customer Experience.<\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"m-text__container-block_84cd0bf791c73d5086d9d0dc7bd50ad1\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h2>ATAMYA Product Data Enrichment: So holen Sie mehr aus Ihren Produktdaten heraus<\/h2>\n<p>Mit den Funktionen f\u00fcr Product Data Enrichment bietet ATAMYA gezielte Werkzeuge, um Produktinformationen effizient und strukturiert anzureichern. Dazu z\u00e4hlen unter anderem Massenbearbeitung, automatisierte \u00dcbersetzungen sowie die M\u00f6glichkeit, Inhalte kontextabh\u00e4ngig f\u00fcr unterschiedliche Zielgruppen oder Vertriebskan\u00e4le zu variieren. So entsteht aus einer Basisversion ein vielseitig nutzbares Set an Datenvarianten \u2013 passgenau f\u00fcr jeden Touchpoint. Wie ATAMYA Sie bei der intelligenten Datenanreicherung unterst\u00fctzt, erfahren Sie im <a href=\"https:\/\/www.atamya.com\/de\/atamya-product-cloud\/product-data-enrichment\/\">\u00dcberblick zu ATAMYA Product Data Enrichment<\/a>.<\/p>\n<p><a class=\"c-btn c-btn--outline u-mt-x3\" href=\"https:\/\/www.atamya.com\/de\/glossar\/\">Zum Glossar<\/a><\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Das ist der Textauszug von B Glossar<\/p>\n","protected":false},"author":3,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"letters":[185],"class_list":["post-15659","glossar","type-glossar","status-publish","hentry","letters-d"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data Enrichment: Mehr Wert aus Produktdaten<\/title>\n<meta name=\"description\" content=\"Was bedeutet Data Enrichment, und wie steigert es die Qualit\u00e4t Ihrer Daten? 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