{"id":15657,"date":"2025-07-31T11:19:02","date_gmt":"2025-07-31T09:19:02","guid":{"rendered":"https:\/\/www.atamya.com\/de\/?post_type=glossar&#038;p=15657"},"modified":"2025-08-28T13:28:50","modified_gmt":"2025-08-28T11:28:50","slug":"customer-experience","status":"publish","type":"glossar","link":"https:\/\/www.atamya.com\/de\/glossar\/customer-experience\/","title":{"rendered":"Customer Experience"},"content":{"rendered":"\n<section id=\"m-text__container-block_fa91b1815134e3fca412905f26c63df3\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-sunshine-yellow\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h1>Customer Experience<\/h1>\n<p>Die Customer Experience umfasst alle Erfahrungen, die Kund:innen mit einem Unternehmen machen \u2013 von der Produktsuche bis zum Service nach dem Kauf. Einheitliche, gut strukturierte Produktinformationen tragen ma\u00dfgeblich dazu bei, diese Erlebnisse positiv zu gestalten. Ein professionelles PIM-System unterst\u00fctzt Unternehmen dabei, Qualit\u00e4t und Konsistenz dieser Informationen sicherzustellen.<\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"m-text__container-block_ff453f695cd654a340b0dbf8ca3a0196\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h2>Customer Experience: vom Buzzword zum Markterlebnis<\/h2>\n<p>Ein herausragendes Kundenerlebnis entsteht, wenn an jedem Touchpoint \u2013 vom ersten Produktkontakt bis zum After-Sales-Service \u2013 konsistente, relevante und emotional ansprechende Informationen bereitstehen. Entscheidend ist, dass diese Inhalte nicht nur informieren, sondern echte Mehrwerte schaffen und eine starke Markenbindung f\u00f6rdern. Unternehmen, die Customer Experience strategisch denken, heben sich messbar vom Wettbewerb ab. Wie das konkret gelingt, zeigt der Blogbeitrag \u00fcber \u201e<a href=\"https:\/\/www.atamya.com\/de\/blog\/customer-experience\/\">Customer Experience<\/a> \u2013 Buzzword-Bingo oder steckt mehr dahinter?\u201c<\/p>\n<p><a class=\"c-btn c-btn--outline u-mt-x3\" href=\"https:\/\/www.atamya.com\/de\/glossar\/\">Zum Glossar<\/a><\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Das ist der Textauszug von B Glossar<\/p>\n","protected":false},"author":3,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"letters":[184],"class_list":["post-15657","glossar","type-glossar","status-publish","hentry","letters-c"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Experience: Kunden begeistern &amp; binden<\/title>\n<meta name=\"description\" content=\"Warum entscheidet Customer Experience \u00fcber Ihren Erfolg? Entdecken Sie jetzt, wie Sie Kunden nachhaltig begeistern! \ud83d\udca1\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atamya.com\/de\/blog\/customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Experience: Kunden begeistern &amp; binden\" \/>\n<meta property=\"og:description\" content=\"Warum entscheidet Customer Experience \u00fcber Ihren Erfolg? 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