{"id":15645,"date":"2025-07-31T12:06:57","date_gmt":"2025-07-31T10:06:57","guid":{"rendered":"https:\/\/www.atamya.com\/de\/?post_type=glossar&#038;p=15645"},"modified":"2025-08-01T16:09:13","modified_gmt":"2025-08-01T14:09:13","slug":"master-data-management","status":"publish","type":"glossar","link":"https:\/\/www.atamya.com\/de\/glossar\/master-data-management\/","title":{"rendered":"Master Data Management (MDM)"},"content":{"rendered":"\n<section id=\"m-text__container-block_fc472c54dd3ed4a8bf3690007159b58a\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-sunshine-yellow\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h1>Master Data Management (MDM)<\/h1>\n<p>Master Data Management (MDM) bezeichnet die zentrale und konsistente Verwaltung aller gesch\u00e4ftskritischen Stammdaten \u2013 etwa zu Kunden, Lieferanten, Produkten oder Standorten. Ziel ist es, eine einheitliche Datenbasis zu schaffen, die unternehmensweit genutzt wird und damit Prozesse, Analysen und Entscheidungen unterst\u00fctzt. Durch klare Verantwortlichkeiten, standardisierte Prozesse und hohe Datenqualit\u00e4t sorgt MDM f\u00fcr Effizienz, Transparenz und Verl\u00e4sslichkeit in der gesamten Organisation.<\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"m-text__container-block_333dbd1ee49da515f9b6d6ef8559a3bb\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h2>MDM: Ihre Datenquelle f\u00fcr fundierte Entscheidungen<\/h2>\n<p>Ein Multi-Domain-MDM konsolidiert Stammdaten aus verschiedenen Systemen wie CRM, ERP oder Produktdatenbanken in einer zentralen Plattform. So entsteht eine 360\u00b0-Sicht auf zentrale Unternehmensdaten \u2013 von Kunden \u00fcber Lieferanten bis hin zu Produkten \u2013 und Redundanzen oder Inkonsistenzen werden effektiv vermieden. Durch klare Governance ist sichergestellt, dass Daten nur einmal gepflegt werden und \u00c4nderungen automatisch \u00fcber alle Systeme verteilt werden. So profitieren Teams von aktuellen, zuverl\u00e4ssigen Informationen, die schnelle, faktenbasierte Entscheidungen und reibungslose Prozesse erm\u00f6glichen. Wie Multi-Domain-MDM konkret funktioniert, welche Rollen Stakeholder spielen und welche Technologien zum Einsatz kommen, erfahren Sie im geb\u00fcndelten \u00dcberblick zum <a href=\"https:\/\/www.atamya.com\/de\/was-ist-mdm\/\">MDM<\/a>-Ansatz.<\/p>\n<p><a class=\"c-btn c-btn--outline u-mt-x3\" href=\"https:\/\/www.atamya.com\/de\/glossar\/\">Zum Glossar<\/a><\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Das ist der Textauszug von B Glossar<\/p>\n","protected":false},"author":3,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"letters":[194],"class_list":["post-15645","glossar","type-glossar","status-publish","hentry","letters-m"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Master Data Management: Daten klar im Griff<\/title>\n<meta name=\"description\" content=\"Warum ist Master Data Management unverzichtbar und wie profitieren Ihre Prozesse davon? 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