{"id":15535,"date":"2025-07-31T14:11:21","date_gmt":"2025-07-31T12:11:21","guid":{"rendered":"https:\/\/www.atamya.com\/de\/?post_type=glossar&#038;p=15535"},"modified":"2025-08-01T16:01:56","modified_gmt":"2025-08-01T14:01:56","slug":"up-selling","status":"publish","type":"glossar","link":"https:\/\/www.atamya.com\/de\/glossar\/up-selling\/","title":{"rendered":"Up-Selling"},"content":{"rendered":"\n<section id=\"m-text__container-block_13c3c0293d111a205241ed219799bf32\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-sunshine-yellow\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h1>Up-Selling<\/h1>\n<p>Up-Selling bezeichnet eine Vertriebsstrategie, bei der Kund:innen gezielt h\u00f6herwertige oder umfangreichere Produktvarianten angeboten werden. Voraussetzung daf\u00fcr sind strukturierte Produktdaten, die im PIM gepflegt und untereinander in Beziehung gesetzt sind. Diese k\u00f6nnen dann f\u00fcr Shopsysteme, Beratungstools oder personalisierte Empfehlungen bereitgestellt werden.<\/p>\n<p><a class=\"c-btn c-btn--outline u-mt-x3\" href=\"https:\/\/www.atamya.com\/de\/glossar\/\">Zum Glossar<\/a><\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Das ist der Textauszug von B Glossar<\/p>\n","protected":false},"author":3,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"letters":[202],"class_list":["post-15535","glossar","type-glossar","status-publish","hentry","letters-u"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Up-Selling: Begriff und Nutzen erkl\u00e4rt<\/title>\n<meta name=\"description\" content=\"Was ist Up-Selling und wie steigert es den Umsatz Ihres Unternehmens? Jetzt die Vorteile im ATAMYA Glossar entdecken! \ud83d\udca1\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atamya.com\/de\/glossar\/up-selling\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Up-Selling: Begriff und Nutzen erkl\u00e4rt\" \/>\n<meta property=\"og:description\" content=\"Was ist Up-Selling und wie steigert es den Umsatz Ihres Unternehmens? 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