{"id":15513,"date":"2025-07-31T12:05:17","date_gmt":"2025-07-31T10:05:17","guid":{"rendered":"https:\/\/www.atamya.com\/de\/?post_type=glossar&#038;p=15513"},"modified":"2025-08-01T16:09:23","modified_gmt":"2025-08-01T14:09:23","slug":"kontextualisierung","status":"publish","type":"glossar","link":"https:\/\/www.atamya.com\/de\/glossar\/kontextualisierung\/","title":{"rendered":"Kontextualisierung"},"content":{"rendered":"\n<section id=\"m-text__container-block_a1db46a86a92626d0ce8f783b6a566ba\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-sunshine-yellow\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h1>Kontextualisierung<\/h1>\n<p>Kontextualisierung meint die zielgerichtete Anpassung von Inhalten an bestimmte Nutzungsszenarien, Zielgruppen oder Vertriebskan\u00e4le. Im Produktinformationsmanagement bedeutet das: Je nach Kanal &amp; Zielgruppe, wie B2B-Webshop, B2C-Marktplatz oder Printkatalog, werden relevante Daten selektiv und passend ausgespielt. Ein PIM-System erm\u00f6glicht diese Differenzierung auf Basis zentral gepflegter Informationen. Kontextualisierung ist zudem ein zentraler Bestandteil des Product Experience Managements (<a href=\"https:\/\/www.atamya.com\/de\/was-ist-pxm\/\">PXM<\/a>).<\/p>\n<p><a class=\"c-btn c-btn--outline u-mt-x3\" href=\"https:\/\/www.atamya.com\/de\/glossar\/\">Zum Glossar<\/a><\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Das ist der Textauszug von B Glossar<\/p>\n","protected":false},"author":3,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"letters":[192],"class_list":["post-15513","glossar","type-glossar","status-publish","hentry","letters-k"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kontextualisierung: Produktdaten gezielt anpassen<\/title>\n<meta name=\"description\" content=\"Wie funktioniert Kontextualisierung, und warum steigert sie die Kundenzufriedenheit? Jetzt mehr erfahren! \ud83d\udca1\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atamya.com\/de\/glossar\/kontextualisierung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kontextualisierung: Produktdaten gezielt anpassen\" \/>\n<meta property=\"og:description\" content=\"Wie funktioniert Kontextualisierung, und warum steigert sie die Kundenzufriedenheit? Jetzt mehr erfahren! \ud83d\udca1\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.atamya.com\/de\/glossar\/kontextualisierung\/\" \/>\n<meta property=\"og:site_name\" content=\"ATAMYA\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-01T14:09:23+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.atamya.com\/de\/glossar\/kontextualisierung\/\",\"url\":\"https:\/\/www.atamya.com\/de\/glossar\/kontextualisierung\/\",\"name\":\"Kontextualisierung: Produktdaten gezielt anpassen\",\"isPartOf\":{\"@id\":\"https:\/\/www.atamya.com\/de\/#website\"},\"datePublished\":\"2025-07-31T10:05:17+00:00\",\"dateModified\":\"2025-08-01T14:09:23+00:00\",\"description\":\"Wie funktioniert Kontextualisierung, und warum steigert sie die Kundenzufriedenheit? Jetzt mehr erfahren! \ud83d\udca1\",\"breadcrumb\":{\"@id\":\"https:\/\/www.atamya.com\/de\/glossar\/kontextualisierung\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.atamya.com\/de\/glossar\/kontextualisierung\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.atamya.com\/de\/glossar\/kontextualisierung\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Start Page\",\"item\":\"https:\/\/www.atamya.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossar\",\"item\":\"https:\/\/www.atamya.com\/de\/glossar\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Kontextualisierung\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.atamya.com\/de\/#website\",\"url\":\"https:\/\/www.atamya.com\/de\/\",\"name\":\"ATAMYA\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.atamya.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.atamya.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.atamya.com\/de\/#organization\",\"name\":\"ATAMYA\",\"url\":\"https:\/\/www.atamya.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.atamya.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.atamya.com\/wp-content\/uploads\/2024\/06\/ATAMYA-Favicon-02.png\",\"contentUrl\":\"https:\/\/www.atamya.com\/wp-content\/uploads\/2024\/06\/ATAMYA-Favicon-02.png\",\"width\":512,\"height\":512,\"caption\":\"ATAMYA\"},\"image\":{\"@id\":\"https:\/\/www.atamya.com\/de\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kontextualisierung: Produktdaten gezielt anpassen","description":"Wie funktioniert Kontextualisierung, und warum steigert sie die Kundenzufriedenheit? Jetzt mehr erfahren! \ud83d\udca1","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.atamya.com\/de\/glossar\/kontextualisierung\/","og_locale":"de_DE","og_type":"article","og_title":"Kontextualisierung: Produktdaten gezielt anpassen","og_description":"Wie funktioniert Kontextualisierung, und warum steigert sie die Kundenzufriedenheit? Jetzt mehr erfahren! \ud83d\udca1","og_url":"https:\/\/www.atamya.com\/de\/glossar\/kontextualisierung\/","og_site_name":"ATAMYA","article_modified_time":"2025-08-01T14:09:23+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.atamya.com\/de\/glossar\/kontextualisierung\/","url":"https:\/\/www.atamya.com\/de\/glossar\/kontextualisierung\/","name":"Kontextualisierung: Produktdaten gezielt anpassen","isPartOf":{"@id":"https:\/\/www.atamya.com\/de\/#website"},"datePublished":"2025-07-31T10:05:17+00:00","dateModified":"2025-08-01T14:09:23+00:00","description":"Wie funktioniert Kontextualisierung, und warum steigert sie die Kundenzufriedenheit? Jetzt mehr erfahren! \ud83d\udca1","breadcrumb":{"@id":"https:\/\/www.atamya.com\/de\/glossar\/kontextualisierung\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.atamya.com\/de\/glossar\/kontextualisierung\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.atamya.com\/de\/glossar\/kontextualisierung\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Start Page","item":"https:\/\/www.atamya.com\/de\/"},{"@type":"ListItem","position":2,"name":"Glossar","item":"https:\/\/www.atamya.com\/de\/glossar\/"},{"@type":"ListItem","position":3,"name":"Kontextualisierung"}]},{"@type":"WebSite","@id":"https:\/\/www.atamya.com\/de\/#website","url":"https:\/\/www.atamya.com\/de\/","name":"ATAMYA","description":"","publisher":{"@id":"https:\/\/www.atamya.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.atamya.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.atamya.com\/de\/#organization","name":"ATAMYA","url":"https:\/\/www.atamya.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.atamya.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.atamya.com\/wp-content\/uploads\/2024\/06\/ATAMYA-Favicon-02.png","contentUrl":"https:\/\/www.atamya.com\/wp-content\/uploads\/2024\/06\/ATAMYA-Favicon-02.png","width":512,"height":512,"caption":"ATAMYA"},"image":{"@id":"https:\/\/www.atamya.com\/de\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.atamya.com\/de\/wp-json\/wp\/v2\/glossar\/15513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atamya.com\/de\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/www.atamya.com\/de\/wp-json\/wp\/v2\/types\/glossar"}],"author":[{"embeddable":true,"href":"https:\/\/www.atamya.com\/de\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":2,"href":"https:\/\/www.atamya.com\/de\/wp-json\/wp\/v2\/glossar\/15513\/revisions"}],"predecessor-version":[{"id":15798,"href":"https:\/\/www.atamya.com\/de\/wp-json\/wp\/v2\/glossar\/15513\/revisions\/15798"}],"wp:attachment":[{"href":"https:\/\/www.atamya.com\/de\/wp-json\/wp\/v2\/media?parent=15513"}],"wp:term":[{"taxonomy":"letters","embeddable":true,"href":"https:\/\/www.atamya.com\/de\/wp-json\/wp\/v2\/letters?post=15513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}