{"id":15484,"date":"2025-07-31T11:19:51","date_gmt":"2025-07-31T09:19:51","guid":{"rendered":"https:\/\/www.atamya.com\/de\/?post_type=glossar&#038;p=15484"},"modified":"2025-08-01T15:56:16","modified_gmt":"2025-08-01T13:56:16","slug":"customer-journey","status":"publish","type":"glossar","link":"https:\/\/www.atamya.com\/de\/glossar\/customer-journey\/","title":{"rendered":"Customer Journey"},"content":{"rendered":"\n<section id=\"m-text__container-block_ddaa90a2e79a41840affe9c13317bd1e\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-sunshine-yellow\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h1>Customer Journey<\/h1>\n<p>Die Customer Journey beschreibt den Weg, den Kund:innen vom ersten Kontakt mit einem Produkt oder Unternehmen bis zur Kaufentscheidung (und dar\u00fcber hinaus) durchlaufen. Unterschiedliche Touchpoints wie Website, Social Media, Shop oder POS erfordern jeweils spezifisch aufbereitete Informationen. Ein PIM-System stellt sicher, dass entlang dieser Reise stets relevante, konsistente Produktdaten zur Verf\u00fcgung stehen.<\/p>\n<p><a class=\"c-btn c-btn--outline u-mt-x3\" href=\"https:\/\/www.atamya.com\/de\/glossar\/\">Zum Glossar<\/a><\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Das ist der Textauszug von B Glossar<\/p>\n","protected":false},"author":3,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"letters":[184],"class_list":["post-15484","glossar","type-glossar","status-publish","hentry","letters-c"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Journey: Kunden gezielt begleiten<\/title>\n<meta name=\"description\" content=\"Wie optimieren Sie Ihre Customer Journey, um Kunden langfristig zu binden? 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