{"id":15162,"date":"2025-07-01T21:23:37","date_gmt":"2025-07-01T19:23:37","guid":{"rendered":"https:\/\/www.atamya.com\/de\/?post_type=glossar&#038;p=15162"},"modified":"2025-08-01T15:56:24","modified_gmt":"2025-08-01T13:56:24","slug":"customer-relationship-management","status":"publish","type":"glossar","link":"https:\/\/www.atamya.com\/de\/glossar\/customer-relationship-management\/","title":{"rendered":"Customer Relationship Management (CRM)"},"content":{"rendered":"\n<section id=\"m-text__container-block_e9d7827f3e91374834de7c7f30f9963f\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-sunshine-yellow\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-6\/12@md\" data-aos=\"none\">\n                    <h1>Customer Relationship Management (CRM)<\/h1>\n<p>Ein CRM umfasst Methoden und Technologien zur Verwaltung von Kundenbeziehungen \u2013 vom Erstkontakt bis zur langfristigen Bindung. Ziel ist es, Kundendaten sinnvoll zu nutzen, individuelle Kommunikation zu erm\u00f6glichen und Potenziale f\u00fcr Cross- oder Upselling zu erschlie\u00dfen. Erg\u00e4nzend zu CRM-Systemen liefert ein PIM-System wie ATAMYA die passenden Produktdaten f\u00fcr eine konsistente Vertriebsansprache.<\/p>\n<p><a class=\"c-btn c-btn--outline u-mt-x3\" href=\"https:\/\/www.atamya.com\/de\/glossar\/\">Zum Glossar<\/a><\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Das ist der Textauszug von B Glossar<\/p>\n","protected":false},"author":3,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"letters":[184],"class_list":["post-15162","glossar","type-glossar","status-publish","hentry","letters-c"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRM: Kundenbeziehungen effektiv managen<\/title>\n<meta name=\"description\" content=\"Was bietet CRM, und warum verbessert es langfristig Ihre Kundenbeziehungen? 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