{"id":28372,"date":"2026-10-27T09:00:00","date_gmt":"2026-10-27T08:00:00","guid":{"rendered":"https:\/\/www.atamya.com\/?post_type=downloads&#038;p=28372"},"modified":"2026-10-27T09:12:09","modified_gmt":"2026-10-27T08:12:09","slug":"the-analyst-guide-to-agentic-pim","status":"publish","type":"downloads","link":"https:\/\/www.atamya.com\/de\/downloads\/the-analyst-guide-to-agentic-pim\/","title":{"rendered":"The Analyst Guide to Agentic PIM"},"content":{"rendered":"\n<section id=\"m-media-text__container-block_90ca9ac73f91a0493d0cdd154f682a93\" class=\"m-media-text__container u-pt-x5 u-pb-x5 u-pt-x10@md u-pb-x10@md u-bgcolor-light-grey-400\" data-aos=\"none\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--middle\">\n            <article class=\"o-grid__col u-6\/12@sm u-mb-x6 u-mb-x0@sm\">\n                <h1>TGOA: The Analyst Guide to Agentic PIM<\/h1>\n<h2 class=\"o-type-medium\">Die Zukunft wird autonom.<\/h2>\n<div>Wie ver\u00e4ndert Agentic PIM das Produktdatenmanagement? Der Analyst Guide von TGOA untersucht die Potenziale und Herausforderungen dieser Entwicklung und beleuchtet den Ansatz von ATAMYA.<\/div>\n<p>&nbsp;<\/p>\n<div><a class=\"c-btn c-btn__secondary u-mt-x3\" href=\"https:\/\/www.atamya.com\/de\/downloads\/the-analyst-guide-to-agentic-pim\/#preview\">Leseprobe ansehen<\/a>\u2003<a class=\"c-btn c-btn--outline u-mt-x3\" href=\"https:\/\/www.atamya.com\/de\/downloads\/the-analyst-guide-to-agentic-pim\/#form\">Guide anfordern<\/a><\/div>\n\n            <\/article>\n            <div class=\"o-grid__col u-6\/12@sm\">\n                <figure class=\"u-full--height u-flex u-jc-center u-ai-center\">\n                    <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/10\/image-mockup-study-tgoa-agentic-pim-1024x683.png\" srcset=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/10\/image-mockup-study-tgoa-agentic-pim-1024x683.png 1024w, https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/10\/image-mockup-study-tgoa-agentic-pim-300x200.png 300w, https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/10\/image-mockup-study-tgoa-agentic-pim-768x512.png 768w, https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/10\/image-mockup-study-tgoa-agentic-pim-480x320.png 480w, https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/10\/image-mockup-study-tgoa-agentic-pim.png 1080w\" sizes=\"(max-width: 890px) 100vw, 890px\" alt=\"\" class=\"\" \/>\n                <\/figure>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"form\" class=\"m-form__container \">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\"><article class=\"o-grid__col u-6\/12@sm u-pr-x6 u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md\"><h2>Agentic PIM: Potenziale, Herausforderungen und Business Value<\/h2>\n<p>Produktdatenprozesse werden komplexer, die Anforderungen an Effizienz und Geschwindigkeit steigen. Agentic PIM er\u00f6ffnet neue M\u00f6glichkeiten, diese Herausforderungen zu meistern: mit KI-Agenten, die nicht nur einzelne Aufgaben unterst\u00fctzen, sondern ganze Abl\u00e4ufe koordinieren k\u00f6nnen.<\/p>\n<p>Der Analyst Guide wurde von <a href=\"https:\/\/tgoa.com\/\">The Group of Analysts<\/a> (TGOA) in Zusammenarbeit mit ATAMYA erstellt und ordnet diese Entwicklung ein. Er zeigt, wo die Potenziale liegen, welche Voraussetzungen Unternehmen schaffen m\u00fcssen und wie sich der wirtschaftliche Nutzen bewerten l\u00e4sst.<\/p>\n<p>Im Guide erfahren Sie:<\/p>\n<ul>\n<li>Wie sich der PIM-Markt durch Agentic AI ver\u00e4ndert.<\/li>\n<li>Welche Prozesse sich f\u00fcr intelligente Automatisierung eignen.<\/li>\n<li>Wie Unternehmen Risiken, Kosten und ROI bewerten k\u00f6nnen.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Eine englischsprachige Analyse von TGOA, illustriert am Beispiel von ATAMYA.<\/strong><\/p>\n<\/article><div class=\"o-grid__col u-6\/12@sm u-5\/12@xl u-push-1\/12@xlu-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md\"><div class=\"u-p-x6 u-p-x12@md u-shadow--large u-rounded  u-bgcolor-white\"><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"7319657\",\r\n    formId: \"5f39b84e-afaf-4a7f-be37-576c6bf1f090\",\r\n    region: \"na1\"\r\n  });\r\n<\/script><\/div><\/div><\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"m-text__container-block_17970e120e4d223012edba915bbb9865\" class=\"m-text__container u-pt-x10 u-pb-x0 u-pt-x20@md u-pb-x0@md u-bgcolor-light-grey-400\">\n    <div class=\"o-container\">\n        <div class=\"o-grid\">\n                <div class=\"o-grid__col u-10\/12@md\" data-aos=\"none\">\n                    <h2>Drei Erkenntnisse. Ein neuer Blick auf PIM.<\/h2>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section id=\"m-teaser__container-block_00185e05885618e19ce2a611bda4ea14\" class=\"m-teaser__container u-pt-x0 u-pb-x10 u-pt-x0@md u-pb-x20@md u-bgcolor-light-grey-400\">\n        <div class=\"o-container\"><div class=\"o-grid o-grid--equal-height\">\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-4\/12@sm\" data-aos=\"none\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/03\/website-icon-process-teal.svg\" alt=\"\" class=\"\" \/>\n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><p><strong>Vom Task zum Prozess<\/strong><\/p>\n<p>Agentic AI er\u00f6ffnet die M\u00f6glichkeit, nicht nur einzelne Aufgaben, sondern ganze Prozessketten zu automatisieren.<\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-4\/12@sm\" data-aos=\"none\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/10\/webiste-icon-orange-table.svg\" alt=\"\" class=\"\" \/>\n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><p><strong>Ohne Datenbasis keine Autonomie<\/strong><\/p>\n<p>Datenqualit\u00e4t, klare Regeln und Verantwortlichkeiten entscheiden \u00fcber den sicheren KI-Einsatz.<\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-4\/12@sm\" data-aos=\"none\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/12\/website-icon-blue-speed.svg\" alt=\"\" class=\"\" \/>\n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><p><strong>Business Value ist messbar<\/strong><\/p>\n<p>Erfolg zeigt sich nicht an der Zahl der KI-Funktionen, sondern an Prozessleistung, Kosten und Ergebnissen.<\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section><script>\njQuery(document).ready(function($) {\n    $('.c-btn__filter').unbind('click').on('click', function(e) {\n        e.preventDefault();\n        var teaserWrapper = $(this).closest('.m-teaser__container');\n        teaserWrapper.find('.c-btn__filter').removeClass('c-btn__filter--active');\n        $(this).addClass('c-btn__filter--active');\n\n        $.ajax({\n                type: 'POST',\n                url: '\/wp-admin\/admin-ajax.php',\n                dataType: 'html',\n                data: {\n                    action: 'filter_posts',\n                    category: $(this).data('slug'),\n                    taxonomy: teaserWrapper.data('taxonomy'),\n                    postType: teaserWrapper.data('post-type'),\n                    grid: teaserWrapper.data('grid'),\n                    animation: teaserWrapper.data('animation'),\n                    type: teaserWrapper.data('type'),\n                    order: teaserWrapper.data('order'),\n                    orderby: teaserWrapper.data('orderby'),\n                    center: teaserWrapper.data('center'),\n                    partner: teaserWrapper.data('partner')\n                },\n            success: function(res) {\n                teaserWrapper.find('.ajax-container').html(res).hide().fadeIn();\n            }\n        })\n    });\n});\n<\/script>\n\n\n\n<section id=\"m-text__container-block_d66c9e2123f1c9dff77e54d75780bddb\" class=\"m-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-teal\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n                <div class=\"o-grid__col u-12\/12@md\" data-aos=\"none\">\n                    <div class=\"u-bgcolor-white u-shadow u-rounded u-p-x6 u-p-x10@md\"><p class=\"o-type-medium\">&#8222;Aufgrund der Besonderheiten typischer PIM-Prozesse eignet sich der gesamte Lebenszyklus von Produktinhalten ideal f\u00fcr Automatisierung und KI. Zahlreiche Schritte, Aufgaben und Zust\u00e4ndigkeiten, ein hoher manueller Aufwand sowie die zentrale Rolle der Produktdaten f\u00fcr die Steigerung des Umsatzes, das Kundenerlebnis und die Markenbekanntheit deuten darauf hin, dass die Automatisierung potenziell zahlreiche gesch\u00e4ftliche Vorteile mit sich bringen kann.&#8220;<\/p>\n<p>\u2013Carmela Melone, Mitbegr\u00fcnderin und leitende Analystin bei TGOA<\/p>\n<\/div>\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"m-headline__container-block_7c84397132c22bcf31ea54f6512b1dcb\" class=\"m-headline__container u-pt-x10 u-pb-x0 u-pt-x20@md u-pb-x0@md\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n            <div class=\"o-grid__col u-12\/12@md\" data-aos=\"none\"><h2>Agentic PIM beginnt nicht morgen. Sondern bei ATAMYA.<\/h2><p class=\"h4\">Der Analyst Guide zeigt am Beispiel von ATAMYA, wie eine moderne PIM-Architektur die intelligente Automatisierung von Produktdatenprozessen erm\u00f6glicht.<\/p><\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section id=\"m-teaser__container-block_93342d7f8263a1e0dd131303d6db7de4\" class=\"m-teaser__container u-pt-x0 u-pb-x10 u-pt-x0@md u-pb-x20@md\">\n        <div class=\"o-container\"><div class=\"o-grid o-grid--equal-height\">\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-4\/12@sm\" data-aos=\"none\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/09\/website-icon-blue-checklist.svg\" alt=\"\" class=\"\" \/>\n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><p><strong>KI, die ganze Prozesse \u00fcbernimmt.<\/strong><\/p>\n<p>ATAMYA verbindet KI-Agenten mit automatisierten Workflows. So lassen sich mehrstufige Produktdatenprozesse vom Import \u00fcber die Anreicherung bis zur Qualit\u00e4tspr\u00fcfung automatisieren.<\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-4\/12@sm\" data-aos=\"none\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/04\/website-icon-blue-robot.svg\" alt=\"\" class=\"\" \/>\n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><p><strong>Ihr PIM. Ihre KI. Ihre Regeln.<\/strong><\/p>\n<p>Mit Bring Your Own LLM w\u00e4hlen Unternehmen ihre KI-Modelle selbst. Human-in-the-Loop sorgt daf\u00fcr, dass Menschen bei wichtigen Entscheidungen eingebunden bleiben.<\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-4\/12@sm\" data-aos=\"none\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/09\/website-icon-sync-blue.svg\" alt=\"\" class=\"\" \/>\n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><p><strong>Produktdaten rein. Fertige Inhalte raus.<\/strong><\/p>\n<p>ATAMYA unterst\u00fctzt die automatische Erfassung und Anreicherung von Produktdaten. KI erstellt Texte, \u00fcbersetzt Inhalte und pr\u00fcft die Datenqualit\u00e4t.<\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section><script>\njQuery(document).ready(function($) {\n    $('.c-btn__filter').unbind('click').on('click', function(e) {\n        e.preventDefault();\n        var teaserWrapper = $(this).closest('.m-teaser__container');\n        teaserWrapper.find('.c-btn__filter').removeClass('c-btn__filter--active');\n        $(this).addClass('c-btn__filter--active');\n\n        $.ajax({\n                type: 'POST',\n                url: '\/wp-admin\/admin-ajax.php',\n                dataType: 'html',\n                data: {\n                    action: 'filter_posts',\n                    category: $(this).data('slug'),\n                    taxonomy: teaserWrapper.data('taxonomy'),\n                    postType: teaserWrapper.data('post-type'),\n                    grid: teaserWrapper.data('grid'),\n                    animation: teaserWrapper.data('animation'),\n                    type: teaserWrapper.data('type'),\n                    order: teaserWrapper.data('order'),\n                    orderby: teaserWrapper.data('orderby'),\n                    center: teaserWrapper.data('center'),\n                    partner: teaserWrapper.data('partner')\n                },\n            success: function(res) {\n                teaserWrapper.find('.ajax-container').html(res).hide().fadeIn();\n            }\n        })\n    });\n});\n<\/script>\n\n\n\n<section id=\"m-media-text__container-block_668422f575e57db67f5cca7c59e42735\" class=\"m-media-text__container u-pt-x10 u-pb-x10 u-pt-x10@md u-pb-x10@md \" data-aos=\"none\">\n    <div class=\"o-container\"><div class=\"o-grid o-grid--rev o-grid--middle\">\n            <article class=\"o-grid__col u-7\/12@sm u-7\/12@lg u-push-1\/12@lg u-mb-x6 u-mb-x0@sm\">\n                <p><a class=\"c-btn c-btn__primary u-mt-x3\" href=\"https:\/\/www.atamya.com\/de\/agentic-pim\/\">Mehr zu ATAMYA Agentic PIM<\/a><\/p>\n\n            <\/article>\n            <div class=\"o-grid__col u-5\/12@sm u-4\/12@lg\"><img decoding=\"async\" src=\"\" alt=\"\" class=\"\" \/><\/div>\n        <\/div><\/div>\n<\/section>\n\n\n<section id=\"preview\" class=\"m-media-text__container u-pt-x5 u-pb-x5 u-pt-x20@md u-pb-x15@md u-bgcolor-teal\" data-aos=\"none\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--middle\">\n            <article class=\"o-grid__col u-6\/12@sm u-mb-x6 u-mb-x0@sm\">\n                <h2>Agentic PIM: Wo steckt der Business Value?<\/h2>\n<p>Weniger manuelle Schritte. Schnellere Prozesse. Doch was bringt Agentic PIM Ihrem Unternehmen konkret? Der Analyst Guide von The Group of Analysts (TGOA) analysiert Chancen, Herausforderungen und Business Value am Beispiel von ATAMYA.<\/p>\n<p>Die Leseprobe erhalten Sie kostenlos und ganz ohne Registrierung.<\/p>\n<p><a class=\"c-btn c-btn__secondary u-mt-x3\" href=\"https:\/\/content.atamya.com\/hubfs\/Analyst-Guide-Agentic-PIM-Preview.pdf\">Leseprobe ansehen<\/a><\/p>\n\n            <\/article>\n            <div class=\"o-grid__col u-6\/12@sm\">\n                <figure class=\"u-full--height u-flex u-jc-center u-ai-center\">\n                    <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/10\/image-mockup-study-tgoa-agentic-pim-preview-version-1024x683.png\" srcset=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/10\/image-mockup-study-tgoa-agentic-pim-preview-version-1024x683.png 1024w, https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/10\/image-mockup-study-tgoa-agentic-pim-preview-version-300x200.png 300w, https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/10\/image-mockup-study-tgoa-agentic-pim-preview-version-768x512.png 768w, https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/10\/image-mockup-study-tgoa-agentic-pim-preview-version-480x320.png 480w, https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/10\/image-mockup-study-tgoa-agentic-pim-preview-version.png 1080w\" sizes=\"(max-width: 890px) 100vw, 890px\" alt=\"\" class=\"\" \/>\n                <\/figure>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"preview\" class=\"m-media-text__container u-pt-x5 u-pb-x5 u-pt-x10@md u-pb-x10@md u-bgcolor-light-grey-400 u-hidden\" data-aos=\"none\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--middle\">\n            <article class=\"o-grid__col u-6\/12@sm u-mb-x6 u-mb-x0@sm\">\n                <h2>Agentic PIM: Mehr als ein gutes KI-Modell<\/h2>\n<p>Ein leistungsf\u00e4higes LLM allein automatisiert noch keinen Produktdatenprozess. Entscheidend ist das Zusammenspiel von Daten, Workflows und klaren Regeln. Der TGOA Analyst Guide zeigt am Beispiel von ATAMYA, warum genau dort der Business Value entsteht. Die Leseprobe erhalten Sie kostenlos und ganz ohne Registrierung.<\/p>\n<p><a class=\"c-btn c-btn__secondary u-mt-x3\" href=\"https:\/\/content.atamya.com\/hubfs\/Analyst-Guide-Agentic-PIM-Preview.pdf\">Leseprobe ansehen<\/a>\u2003<a class=\"c-btn c-btn--outline u-mt-x3\" href=\"https:\/\/www.atamya.com\/de\/downloads\/the-analyst-guide-to-agentic-pim\/\">Vollen Bericht herunterladen<\/a><\/p>\n\n            <\/article>\n            <div class=\"o-grid__col u-6\/12@sm\">\n                <figure class=\"u-full--height u-flex u-jc-center u-ai-center\">\n                    <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/10\/image-mockup-study-tgoa-agentic-pim-preview-version-1024x683.png\" srcset=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/10\/image-mockup-study-tgoa-agentic-pim-preview-version-1024x683.png 1024w, https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/10\/image-mockup-study-tgoa-agentic-pim-preview-version-300x200.png 300w, https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/10\/image-mockup-study-tgoa-agentic-pim-preview-version-768x512.png 768w, https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/10\/image-mockup-study-tgoa-agentic-pim-preview-version-480x320.png 480w, https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/10\/image-mockup-study-tgoa-agentic-pim-preview-version.png 1080w\" sizes=\"(max-width: 890px) 100vw, 890px\" alt=\"\" class=\"\" \/>\n                <\/figure>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Wie ver\u00e4ndert Agentic AI das Produktdatenmanagement? Der Analyst Guide von The Group of Analysts (TGOA) beleuchtet die Potenziale von Agentic PIM, wirtschaftliche Chancen und Herausforderungen. Am Beispiel von ATAMYA zeigt er, welche Rolle moderne PIM-Technologie dabei spielt.<\/p>\n","protected":false},"author":9,"featured_media":28482,"template":"","meta":{"_acf_changed":false,"footnotes":""},"download_category":[27],"class_list":["post-28372","downloads","type-downloads","status-publish","has-post-thumbnail","hentry","download_category-studie-analyse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agentic PIM: Analyst Guide 2026 | ATAMYA.com<\/title>\n<meta name=\"description\" content=\"Agentic AI im PIM: Der TGOA Analyst Guide zeigt am Beispiel von ATAMYA, wie Agenten Produktdatenprozesse End-to-End steuern. 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