{"id":27535,"date":"2026-09-25T16:45:20","date_gmt":"2026-09-25T14:45:20","guid":{"rendered":"https:\/\/www.atamya.com\/?post_type=downloads&#038;p=27535"},"modified":"2026-09-28T11:01:52","modified_gmt":"2026-09-28T09:01:52","slug":"forrester-pim-systems-landscape-q3-2026","status":"publish","type":"downloads","link":"https:\/\/www.atamya.com\/de\/downloads\/forrester-pim-systems-landscape-q3-2026\/","title":{"rendered":"The Product Information Management Systems Landscape, Q3 2026 from Forrester"},"content":{"rendered":"\n<section id=\"m-media-text__container-block_00cd9ab9f260de432efdf61ec54a8667\" class=\"m-media-text__container u-pt-x5 u-pb-x5 u-pt-x10@md u-pb-x10@md u-bgcolor-light-grey-400\" data-aos=\"none\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--middle\">\n            <article class=\"o-grid__col u-6\/12@sm u-mb-x6 u-mb-x0@sm\">\n                <p class=\"o-type-small o-type-medium\"><strong>Analyst Report<\/strong><\/p>\n<h1><\/h1>\n<h1>The Product Information Management Systems Landscape, Q3 2026 from Forrester<\/h1>\n\n            <\/article>\n            <div class=\"o-grid__col u-6\/12@sm\">\n                <figure class=\"u-full--height u-flex u-jc-center u-ai-center\">\n                    <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/09\/download-image-study-forrester-2026-test.png\" srcset=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/09\/download-image-study-forrester-2026-test.png 600w, https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/09\/download-image-study-forrester-2026-test-300x300.png 300w, https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/09\/download-image-study-forrester-2026-test-150x150.png 150w\" sizes=\"(max-width: 890px) 100vw, 890px\" alt=\"\" class=\"\" \/>\n                <\/figure>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"formular\" class=\"m-form__container \">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\"><article class=\"o-grid__col u-6\/12@sm u-pr-x6 u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md\"><p class=\"h3\">Wie sich der PIM-Markt ver\u00e4ndert und welche Rolle KI dabei spielt<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-27040\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/09\/logo-forrester.png\" alt=\"\" width=\"134\" height=\"72\" \/><\/p>\n<p>Der Umgang mit Produktdaten ver\u00e4ndert sich rasant. Und damit auch die Rolle von PIM-Systemen. Forrester Principal Analyst Tony Plec bringt diese Entwicklung auf den Punkt: \u201eThe PIM Space is Evolving at the Speed of AI.\u201c<\/p>\n<p>Im <strong>Product Information Management Systems Landscape, Q3 2026<\/strong> gibt Forrester einen unabh\u00e4ngigen \u00dcberblick \u00fcber den aktuellen PIM-Markt und zeigt, welche Entwicklungen ihn derzeit pr\u00e4gen:<\/p>\n<ul>\n<li><strong>Marktdynamik:<\/strong> Welche Faktoren den PIM-Markt aktuell pr\u00e4gen<\/li>\n<li><strong>Business Value:<\/strong> Warum F\u00fchrungskr\u00e4fte aus Digital Business und Produktmanagement PIM-Systeme einsetzen<\/li>\n<li><strong>Use Cases:<\/strong> Welche zentralen und erweiterte Anwendungsf\u00e4lle PIM abdeckt<\/li>\n<li><strong>Marktentwicklung:<\/strong> Wohin sich der Markt entwickelt<\/li>\n<li><strong>KI:<\/strong> Wie K\u00fcnstliche Intelligenz Product Information Management ver\u00e4ndert<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>ATAMYA wird im Report als Notable Vendor aufgef\u00fchrt.<\/strong><\/p>\n<p>Sie m\u00f6chten tiefer in die Entwicklungen des PIM-Marktes einsteigen?<\/p>\n<p><strong>Ihre kostenlose Ausgabe des Berichts abrufen!<\/strong><\/p>\n<p>Hinweis:<br \/>\nDer Report steht in englischer Sprache zur Verf\u00fcgung.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00dcber den Analysten<\/strong><\/p>\n<p><a title=\"Zur Autorenseite von Tony Plec\" href=\"https:\/\/www.forrester.com\/blogs\/author\/tony_plec\/\" target=\"_blank\" rel=\"noopener\">Forrester Principal Analyst Tony Plec.\u00a0 <\/a>Mehr von ihm in seinem aktuellen Blogbeitrag <a href=\"https:\/\/www.forrester.com\/blogs\/the-pim-space-is-evolving-at-the-speed-of-ai\/\" target=\"_blank\" rel=\"noopener\">\u201cThe PIM Space is Evolving at the Speed of AI\u201d<\/a>.<\/p>\n<p class=\"o-type-small\">Forrester spricht keine Empfehlung f\u00fcr Unternehmen, Produkte, Marken oder Dienstleistungen aus, die in seinen Research-Publikationen genannt werden, und r\u00e4t nicht dazu, Produkte oder Dienstleistungen eines Unternehmens oder einer Marke auf Grundlage der darin enthaltenen Bewertungen auszuw\u00e4hlen. Die Informationen basieren auf den besten verf\u00fcgbaren Quellen. Die ge\u00e4u\u00dferten Einsch\u00e4tzungen entsprechen dem Stand zum jeweiligen Zeitpunkt und k\u00f6nnen sich \u00e4ndern. Dieser Report ist Teil eines umfassenderen Angebots an Forrester-Ressourcen, darunter interaktive Modelle, Frameworks, Tools, Daten und der Zugang zu Analystenberatung. Weitere Informationen finden Sie in Forresters Erkl\u00e4rung zur Objektivit\u00e4t <a href=\"https:\/\/www.forrester.com\/about-us\/objectivity\/\">hier.<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/article><div class=\"o-grid__col u-6\/12@sm u-5\/12@xl u-push-1\/12@xlu-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md\"><div class=\"u-p-x6 u-p-x12@md u-shadow--large u-rounded  u-bgcolor-white\"><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"7319657\",\r\n    formId: \"56f0f5ba-dcb9-437f-9e74-6acf4489d808\",\r\n    region: \"na1\"\r\n  });\r\n<\/script><\/div><\/div><\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"m-text__container-block_7098bfe065395cb2285fbcfa73d0b5d6\" class=\"m-text__container u-pt-x10 u-pb-x0 u-pt-x20@md u-pb-x0@md u-bgcolor-sunshine-yellow\">\n    <div class=\"o-container\">\n        <div class=\"o-grid\">\n                <div class=\"o-grid__col u-10\/12@md\" data-aos=\"none\">\n                    <h2 class=\"h2\">Der PIM-Markt im Wandel: Insights aus dem Forrester PIM Systems Landscape, 2026 Q3<\/h2>\n<p>Erfahren Sie im aktuellen Report, welche Entwicklungen den PIM-Markt pr\u00e4gen und wie sie die Rolle von Product Information Management im Unternehmen ver\u00e4ndern.<\/p>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section id=\"m-teaser__container-block_5a42fc21a1377c8418b5e4c310d29bab\" class=\"m-teaser__container u-pt-x0 u-pb-x10 u-pt-x0@md u-pb-x20@md u-bgcolor-sunshine-yellow\">\n        <div class=\"o-container\"><div class=\"o-grid o-grid--equal-height\">\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-4\/12@sm\" data-aos=\"none\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            \n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><p><strong>PIM gewinnt strategisch an Bedeutung<\/strong><\/p>\n<p>Digital Commerce w\u00e4chst, die Anforderungen an Content steigen und fragmentierte Technologielandschaften erh\u00f6hen den Bedarf an einer zentralen Steuerung von Produktdaten. Diese Entwicklungen haben laut Forrester auch die Rolle von PIM im Unternehmen ver\u00e4ndert.<\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-4\/12@sm\" data-aos=\"none\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            \n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><p><strong>F\u00fchrungskr\u00e4fte erwarten messbaren Business Value von PIM<\/strong><\/p>\n<p>F\u00fcr Entscheider:innen in Digital Business und Produktmanagement stehen konkrete Ziele im Fokus. Unternehmen setzen PIM-Systeme ein, um neue Produkte schneller auf den Markt zu bringen, Kundengewinnung und Wachstum zu st\u00e4rken und die Profitabilit\u00e4t zu verbessern.<\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-4\/12@sm\" data-aos=\"none\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            \n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><p><strong>KI ver\u00e4ndert das Produktdatenmanagement<\/strong><\/p>\n<p>Laut Forrester ver\u00e4ndert KI, insbesondere Agentic AI, das Produktdatenmanagement: Manuelle Workflows entwickeln sich zunehmend in Richtung autonomer oder teilautonomer Abl\u00e4ufe.<\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section><script>\njQuery(document).ready(function($) {\n    $('.c-btn__filter').unbind('click').on('click', function(e) {\n        e.preventDefault();\n        var teaserWrapper = $(this).closest('.m-teaser__container');\n        teaserWrapper.find('.c-btn__filter').removeClass('c-btn__filter--active');\n        $(this).addClass('c-btn__filter--active');\n\n        $.ajax({\n                type: 'POST',\n                url: '\/wp-admin\/admin-ajax.php',\n                dataType: 'html',\n                data: {\n                    action: 'filter_posts',\n                    category: $(this).data('slug'),\n                    taxonomy: teaserWrapper.data('taxonomy'),\n                    postType: teaserWrapper.data('post-type'),\n                    grid: teaserWrapper.data('grid'),\n                    animation: teaserWrapper.data('animation'),\n                    type: teaserWrapper.data('type'),\n                    order: teaserWrapper.data('order'),\n                    orderby: teaserWrapper.data('orderby'),\n                    center: teaserWrapper.data('center'),\n                    partner: teaserWrapper.data('partner')\n                },\n            success: function(res) {\n                teaserWrapper.find('.ajax-container').html(res).hide().fadeIn();\n            }\n        })\n    });\n});\n<\/script>\n\n\n\n<section id=\"m-media-text__container-block_5106318c0c59d1b8d62a7d1cba06e57d\" class=\"m-media-text__container u-pt-x5 u-pb-x5 u-pt-x10@md u-pb-x10@md u-bgcolor-light-grey-400\" data-aos=\"none\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--middle\">\n            <article class=\"o-grid__col u-6\/12@sm u-mb-x6 u-mb-x0@sm\">\n                <p class=\"h3\">Wir freuen uns, dass Forrester ATAMYA im Product Information Management Systems Landscape, Q3 2026 als Notable Vendor nennt.<\/p>\n\n            <\/article>\n            <div class=\"o-grid__col u-6\/12@sm\">\n                <figure class=\"u-full--height u-flex u-jc-center u-ai-center\">\n                    <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/09\/website-image-forrester-study-badge-02.png\" srcset=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/09\/website-image-forrester-study-badge-02.png 600w, https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/09\/website-image-forrester-study-badge-02-300x160.png 300w\" sizes=\"(max-width: 890px) 100vw, 890px\" alt=\"\" class=\"\" \/>\n                <\/figure>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"m-headline__container-block_3ce6bb2f4d1fddf41437bc4ed60c1bcd\" class=\"m-headline__container u-pt-x10 u-pb-x0 u-pt-x20@md u-pb-x0@md\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n            <div class=\"o-grid__col u-12\/12@md\" data-aos=\"none\"><h2>ATAMYA bringt mit, was modernes PIM braucht<\/h2><\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section id=\"m-teaser__container-block_17c4ab917083bd8aa74e394e3f51ff57\" class=\"m-teaser__container u-pt-x0 u-pb-x10 u-pt-x0@md u-pb-x20@md\">\n        <div class=\"o-container\"><div class=\"o-grid o-grid--equal-height\">\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-4\/12@sm\" data-aos=\"none\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/12\/website-icon-blue-cloud.svg\" alt=\"\" class=\"\" \/>\n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><p><strong>Moderne Architektur<\/strong><\/p>\n<p>Von Grund auf f\u00fcr die Cloud entwickelt. Modular aufgebaut und bereit, mit Ihren Anforderungen zu wachsen.<strong><br \/>\n<\/strong><\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-4\/12@sm\" data-aos=\"none\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2025\/04\/website-icon-blue-robot.svg\" alt=\"\" class=\"\" \/>\n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><p><strong>KI, die Prozesse automatisiert<\/strong><\/p>\n<p>Intelligente Agents \u00fcbernehmen Aufgaben und automatisieren Prozesse direkt im PIM.<\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n                    <div class=\"o-grid__col u-jc-center u-mv-x5 u-mv-x10@sm u-4\/12@sm\" data-aos=\"none\">\n                    \n                        <figure class=\"u-relative u-block u-full--width\">\n                            <img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/09\/website-icon-sync-blue.svg\" alt=\"\" class=\"\" \/>\n                            <figcaption class=\"u-mt-x3 u-mt-x6@sm\"><p><strong>Offen f\u00fcr Ihre Systemlandschaft<\/strong><\/p>\n<p>API-first und headless f\u00fcgt sich ATAMYA flexibel in Ihre Systemlandschaft ein.<\/p>\n<\/figcaption>\n                        <\/figure>\n                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section><script>\njQuery(document).ready(function($) {\n    $('.c-btn__filter').unbind('click').on('click', function(e) {\n        e.preventDefault();\n        var teaserWrapper = $(this).closest('.m-teaser__container');\n        teaserWrapper.find('.c-btn__filter').removeClass('c-btn__filter--active');\n        $(this).addClass('c-btn__filter--active');\n\n        $.ajax({\n                type: 'POST',\n                url: '\/wp-admin\/admin-ajax.php',\n                dataType: 'html',\n                data: {\n                    action: 'filter_posts',\n                    category: $(this).data('slug'),\n                    taxonomy: teaserWrapper.data('taxonomy'),\n                    postType: teaserWrapper.data('post-type'),\n                    grid: teaserWrapper.data('grid'),\n                    animation: teaserWrapper.data('animation'),\n                    type: teaserWrapper.data('type'),\n                    order: teaserWrapper.data('order'),\n                    orderby: teaserWrapper.data('orderby'),\n                    center: teaserWrapper.data('center'),\n                    partner: teaserWrapper.data('partner')\n                },\n            success: function(res) {\n                teaserWrapper.find('.ajax-container').html(res).hide().fadeIn();\n            }\n        })\n    });\n});\n<\/script>\n\n\n\n<section id=\"m-media-text__container-block_6467c7ed4396cf4ba34f22fd2a49bfdd\" class=\"m-media-text__container u-pt-x10 u-pb-x10 u-pt-x20@md u-pb-x20@md u-bgcolor-deepsky-blue\" data-aos=\"none\">\n    <div class=\"o-container\"><div class=\"o-grid o-grid--middle\">\n            <article class=\"o-grid__col u-7\/12@sm u-7\/12@lg u-mb-x6 u-mb-x0@sm\">\n                <p class=\"h3\">Sie m\u00f6chten mehr \u00fcber die sich wandelnde Rolle von PIM in Unternehmen erfahren?<\/p>\n<p>Lesen Sie den Bericht und gewinnen Sie Einblicke in die Entwicklungen des PIM-Markts..<\/p>\n<p>&nbsp;<\/p>\n<p><a class=\"c-btn c-btn__primary u-mt-x3\" href=\"https:\/\/www.atamya.com\/en\/demo\/\" data-link=\"close\">Bericht anfordern<\/a><\/p>\n\n            <\/article>\n            <div class=\"o-grid__col u-5\/12@sm u-4\/12@lg u-push-1\/12@lg\"><img decoding=\"async\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/09\/website-image-forrester-study-mockup-02a-1024x1024.png\" srcset=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/09\/website-image-forrester-study-mockup-02a-1024x1024.png 1024w, https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/09\/website-image-forrester-study-mockup-02a-300x300.png 300w, https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/09\/website-image-forrester-study-mockup-02a-150x150.png 150w, https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/09\/website-image-forrester-study-mockup-02a-768x768.png 768w, https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/09\/website-image-forrester-study-mockup-02a.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" alt=\"\" class=\"\" \/><\/div>\n        <\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Die PIM Systems Landscape Q3 2026 von Forrester zeigt, wie sich der PIM-Markt ver\u00e4ndert und welche Rolle KI dabei spielt.<\/p>\n","protected":false},"author":3,"featured_media":27762,"template":"","meta":{"_acf_changed":false,"footnotes":""},"download_category":[27],"class_list":["post-27535","downloads","type-downloads","status-publish","has-post-thumbnail","hentry","download_category-studie-analyse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forrester PIM Systems Landscape, Q3 2026<\/title>\n<meta name=\"description\" content=\"Die Forrester PIM Systems Landscape Q3 2026 zeigt, wie sich der PIM-Markt ver\u00e4ndert und welche Rolle KI dabei spielt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atamya.com\/de\/downloads\/forrester-pim-systems-landscape-q3-2026\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" 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