{"id":21728,"date":"2026-03-16T14:03:51","date_gmt":"2026-03-16T13:03:51","guid":{"rendered":"https:\/\/www.atamya.com\/?post_type=downloads&#038;p=21728"},"modified":"2026-03-17T09:44:42","modified_gmt":"2026-03-17T08:44:42","slug":"ecc-club-studie-plattformen-zwischen-vertrauen-und-vorbehalten","status":"publish","type":"downloads","link":"https:\/\/www.atamya.com\/de\/downloads\/ecc-club-studie-plattformen-zwischen-vertrauen-und-vorbehalten\/","title":{"rendered":"ECC CLUB Studie: Plattformen zwischen Vertrauen und Vorbehalten"},"content":{"rendered":"\n<section id=\"m-headline__container-block_a6fcd48fc95e7b34efc3949348c4d51d\" class=\"m-headline__container u-pt-x10 u-pb-x0 u-pt-x20@md u-pb-x0@md\">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\">\n            <div class=\"o-grid__col u-12\/12@md\" data-aos=\"none\"><h1>ECC CLUB Studie: Plattformen zwischen Vertrauen und Vorbehalten<\/h1><\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"m-form__container-block_059d1e3a86ffae8c503c60e1b4786843\" class=\"m-form__container \">\n    <div class=\"o-container\">\n        <div class=\"o-grid o-grid--center\"><article class=\"o-grid__col u-6\/12@sm u-pr-x6 u-pt-x5 u-pb-x20 u-pt-x5@md u-pb-x20@md\"><p>Der Onlinehandel befindet sich in einem spannenden Wandel: W\u00e4hrend etablierte Plattformen wie Amazon und Otto weiterhin gro\u00dfes Vertrauen genie\u00dfen, dr\u00e4ngen neue Anbieter wie Temu und SHEIN mit extrem niedrigen Preisen und datengetriebenen Gesch\u00e4ftsmodellen auf den Markt.<\/p>\n<p>Die ECC Club Studie 2026 zeigt, dass die Beziehung zwischen Konsument:innen und Plattformen weit \u00fcber reine Kaufentscheidungen hinausgeht. Sie macht deutlich, wie Konsument:innen zwischen Vertrauen und Skepsis sowie Convenience und Kontrolle abw\u00e4gen und wie nah sie Plattformen wie Temu, SHEIN und Co. tats\u00e4chlich an sich heranlassen.<\/p>\n<p><strong>Jetzt kostenlos herunterladen<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-21736\" src=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/03\/download-mockup-ecc-studie-plattformen-300x200.png\" alt=\"\" width=\"464\" height=\"309\" srcset=\"https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/03\/download-mockup-ecc-studie-plattformen-300x200.png 300w, https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/03\/download-mockup-ecc-studie-plattformen-768x512.png 768w, https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/03\/download-mockup-ecc-studie-plattformen-480x320.png 480w, https:\/\/www.atamya.com\/wp-content\/uploads\/2026\/03\/download-mockup-ecc-studie-plattformen.png 900w\" sizes=\"(max-width: 464px) 100vw, 464px\" \/><\/p>\n<\/article><div class=\"o-grid__col u-6\/12@sm u-5\/12@xl u-push-1\/12@xlu-pt-x5 u-pb-x20 u-pt-x5@md u-pb-x20@md\"><div class=\"u-p-x6 u-p-x12@md u-shadow--large u-rounded  u-bgcolor-white\"><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"7319657\",\r\n    formId: \"8c0b48b8-362f-4160-8fe1-51c378892712\",\r\n    region: \"na1\"\r\n  });\r\n<\/script><\/div><\/div><\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Die ECC Club Studie 2026 zeigt, wie Konsument:innen zwischen Vertrauen und Skepsis gegen\u00fcber etablierten Plattformen und neuen Anbietern wie Temu und SHEIN abw\u00e4gen.<\/p>\n","protected":false},"author":9,"featured_media":21734,"template":"","meta":{"_acf_changed":false,"footnotes":""},"download_category":[27],"class_list":["post-21728","downloads","type-downloads","status-publish","has-post-thumbnail","hentry","download_category-studie-analyse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ECC CLUB Studie: Plattformen zwischen Vertrauen &amp; Vorbehalten<\/title>\n<meta name=\"description\" content=\"Die ECC Studie zeigt, wie Konsument:innen zwischen Vertrauen und Skepsis gegen\u00fcber etablierten Plattformen und neuen Anbietern wie Temu abw\u00e4gen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atamya.com\/de\/downloads\/ecc-club-studie-plattformen-zwischen-vertrauen-und-vorbehalten\/\" \/>\n<meta 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